Listing to Leads Program

Build Your Business with our Listings to Leads Program!


“Data from NAR and Zillow supports the idea that homes that are inspected at the time they go on the market receive MORE OFFERS, sell at a HIGHER PRICE, and they SELL FASTER, with less time from contract to closing.” – Wally Conway, Owner of Home Pro Inspections

Current Transaction Problem

In a traditional transaction, the buyer and seller settle on a price, and THEN inspect the home. Expectations fall apart, deals fall apart, and you renegotiate the sale a second time due to needed repairs. Everyone involved loses time, money, and emotional security they cannot recover.  On top of that, outside sources charge you for leads generated by your own listings!

SKIP THE DRAMA – Inspect Before You List!

Our Listings to Leads Solution

  • Faster Contract to Close
  • Protect Your Leads
  • Know Which Offers are Strongest
  • Receive More Leads and Increase Your Opportunity to Represent Both Sides of the Transaction!

Listing to Leads Program Information

This is an overview of our process for a home that will be inspected. If you are a member of and are uploading your NON inspected properties, you can skip to step 6 (minus the report).

1. You list a home and inform the seller of our program.

2. The seller calls and orders a pre-sale inspection.

3. We perform an initial home inspection and deliver a report and video review.

4. The seller has the opportunity to accept $550 in incentives toward repairs.

5. The seller can make repairs, collect estimates, or do absolutely nothing (their choice). When they are finished, the seller has 2 choices. (1) They can send us receipts to add to the report for free, or (2) they can purchase a reinspect of the repaired items. Reinspected items which are no longer defective will be removed from the report completely.

6. At your signal, we will upload photos and a description of the home (provided by you, the agent) and the finished report to

7. We will place a sign in the yard with a code that potential buyers can text to our number. This sends the buyers a link to the profile we’ve just created where they can view the home and your contact info, as well as purchase and download the report. The leads we collect will be sent back to you, the listing agent, and the money collected from purchased reports will be sent to the seller.

This is an overview of our process for a home that will be inspected. If you are a member of and are uploading your NON inspected properties, you can skip to step “Publishing the Property Page” (minus the report).

Listing Contract

We are aware that those of you using an MLS are required to upload this home within so many days of signing a listing contract. If you wish to allow the seller time to make repairs and create a cleaner report before the home is advertised, please load the home into the MLS as usual, but temporarily mark it, “desire not to sell.” You can change the status when you’re ready to advertise the listing. We will not upload anything about the home until you and the seller are ready.

Inspection Process

  • Once your seller has called and scheduled the pre-sale inspection, both of you will receive a confirmation email with the inspection details.
    • Also included is a link to our resources page where they can read “How to Prepare Your Home for an Inspection.” This helps them create a cleaner report and avoid return trip fees.
  • We will inspect the home and provide a report and a free video review.
  • Within 24 hours of the completed inspection, you and the seller will receive an email with login information for HomeGauge where you can view the report.

Repairs and Improvements

  • The seller reviews the report and chooses to make repairs, collect estimates, or do absolutely nothing. We have advised them to discuss these options with you.
  • We will be in touch with you and the seller every 2 weeks from the date of report delivery to check your progress.
  • To help the seller with repairs and maintenance items, we have secured a special offer on behalf of You may click here to read more or view a brochure under the RESOURCES section below.
    WE DO NOT SELL OR SHARE YOUR SELLER’S INFORMATION! They must enroll themselves in the program if they wish to take advantage of the offer.
    This incentive program is not required for Certainty Home Inspections’ prelisting process. It is simply a courtesy for your seller.
  • We are in the process of collecting deals and discounts with local vendors to share with the sellers as well. We are always looking to add reputable service companies to this list. Please feel free to send us suggestions.

Reviewing the Repairs

  • When you and the seller decide all repairs or changes are finished, the seller will need to contact our office. They have two options.
    (1) For free, they can send us the receipts of any work they have completed. We will add these to the report as an attachment. The defects they have repaired will still be listed in the report with a note to instruct buyers to view those receipts regarding repairs.
    (2) If they would rather have the repaired items removed from the report completely, the seller can call our office to schedule a re-inspect for $125, including 10 items or 1 hour. This re-inspection must occur within 30 days of the initial inspection.

Publishing the Property Page

  • When finalized, the corrected report will be uploaded  to along with any photographs and descriptions of the home you can provide. Your contact information will also be included.
    We will NOT be posting a status or price on the home, as our goal is to sell the report only.
  • The seller will receive an automatic email asking them to publish their home to this site. (Non Inspected Listings will be sent to the agent instead).
  • You will receive an email letting you know you have been connected to the property.

Capturing Leads

  • We will schedule a time with the seller when we can place a sign in their yard. This sign states that the home has been inspected and instructs interested buyers to text a code to our number. This will take them to the site where they can view the home and purchase the inspection report.
    Any money collected from the purchase of the report will be returned to the seller after the home is sold (minus a card processing fee).
  • You CAN provide the report for free. We are trying to help reimburse the seller’s cost for inspection, but you are welcome to skip this step if that is your seller’s preference. If you’d like us to add a special note to the home’s page offering this option, we can do that as well. Please let us know.
  • The information captured from potential buyers will be sent directly to you, the agent.
    (Members of will receive these leads immediately as both an email and text and will also have access to additional demographics about the lead and a CRM. Non-members will rely on our staff to forward the lead’s name and phone number at our earliest convenience. To become a member, click here. Your first two months are FREE).
  • We can also generate additional codes if you would like to advertise the home with other methods (postcards, Facebook, flyers, etc.). Simply let us know how many codes you’d like and how you intend to use them and we can help you track your leads in those directions as well.
  • While interested buyers are supposed to TEXT the code to our number, we do have a system in place in case they call instead. We will forward those calls to your cell number. Please let us know if you would like us to change this option.

Deactivating the Property Site

  • When the home sells, please contact us to deactivate the property and collect our sign. If for some reason you forget to do so, this program also has a fail-safe. You will receive an email every 30 days asking if you want the property to remain active or allow it to expire.
  • Funds collected from purchased reports are delivered to the seller 30 days after the site is deactivated.

This program is completely FREE to agents.
Agents who join as a member, however, will receive the following additional benefits.

  • Members can upload all of their listings, even those we have not inspected. We will place a lead capture sign in those yards as well.
    Non-members can only upload homes for which we perform a pre-sale inspection.
  • Members receive an immediate text and email containing the lead’s information.
    Non-members rely on us to share the lead’s name and phone number at our earliest convenience.
  • Members have a login with a CRM dashboard where they can manage leads, view a wide array of helpful demographics, run safety checks, and track communication.
    Non-members do not have access to this dashboard or any demographics other than the name and phone number.
  • Children and grandchildren of members will be eligible for scholarships through

To join us and start collecting your leads now, Sign Up Here.

Your first two months are FREE!

  • My seller will have to disclose what the inspector finds.
    A buyer’s inspector will find it anyway…in the middle of a deal. Your seller will either negotiate a lower price, or pay rush charges to have it fixed instead of having time to shop around for the best prices.
  • My seller will have to pay for the inspection.
    They receive incentives toward repair costs, helping cover the cost of inspection. Any repairs they make will increase the value of the home, allowing them to list for more money. Negotiations which lower sales price are all but eliminated and sellers receive money for downloads. They’re likely to make more money than they spend.
  • A buyer’s inspector will find something you didn’t.
    They’re going to have to look really hard. We always adhere to our state standards and are especially thorough on pre-sale inspections for this reason. We want to provide an iron clad inspection. Any new findings will be cosmetic concerns only. To further protect the seller, we offer free warranties with every inspection. If something does change after inspection (a mechanical failure for example) please check our warranty policies to see if your seller is covered. Click here to read more. It’s up to YOU, THE AGENT, to set your seller’s expectations.
  • What if an AC or something else fails after you leave? You’re setting my seller’s expectations too high, like an insurance policy.
    First, we will be very clear in our materials that this pre-sale inspection is NOT a home insurance policy. Sellers may not eliminate all roadblocks, but they are still significantly decreasing the number of items that will need to be addressed during re-
    negotiations. You must help us inform your seller and set their expections.
    Second, every home inspection we do comes with a list of FREE warranties that cover a wide variety of common issues after a home inspection. Click here to read the policies.
  • What if it sits a long time and new issues arise.
    This is unlikely in today’s market. Regardless, for 10% off normal home inspection price (not other services) we will do a new inspection for the buyer. They will receive a written report after signing our service agreement. We recommend all buyers purchase their own report. They get updated warranties and legal protection. Ask buyers to please attend!!
  • A seller who doesn’t like this idea may choose a different listing agent.
    Would you turn away a professional who offered you this kind of return on investment, who promised you could list with confidence and sell your home quickly, for top dollar, and with ease? I doubt it.
  • What if the home is under contract but has not been removed from your site when an interested person downloads the report?
    We do not want anyone to waste their money on a report that does not have the potential to benefit them. Refunds are easily obtained in these situations.

To View a Sample, Text “DEMO” to (812) 301-8126
or visit the Resources section.

Not an Agent? Click here to see our information page for sellers.

Submit Questions

Click here to email us any further questions or concerns, or call us at (502) 257-7401.

Order A Pre-Sale Inspection Now

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